Digital Business Index
A metro-level benchmark for remote work, entrepreneurial activity, digital access, talent and founder economics.
Explore →Digital Business Association
For the people building business on the internet.
Research, practical resources and a professional directory for founders, operators and specialists working across ecommerce, agencies, SaaS, automation, digital services and the broader online economy.
100largest U.S. metros targeted by the index
7operator-oriented data inputs
Freeindividual membership at launch
Openmethodology and downloadable data
What DBA does
Useful enough to cite. Practical enough to use.
DBA is being built around durable resources rather than generic thought leadership: transparent research, member profiles, curated education and operator tools.
DBA Research
The Digital Business Index
The public ranking populates from U.S. Census data after the first successful data workflow. The score measures conditions relevant to people who can operate businesses from anywhere but still benefit from talent, connectivity and an entrepreneurial ecosystem.
Data initialization required. The repository ships without invented ranking values. Run the “Refresh data + deploy” GitHub Action after adding
CENSUS_API_KEY; it will fetch Census data, calculate the index, generate the metro pages and remove this notice automatically.Source: U.S. Census Bureau American Community Survey. DBA calculations; methodology is published in full.
Professional network
A directory built around actual operators.
Members can publish a professional profile with their company, specialties, location and independent web presence. Every public profile is reviewed before it appears in the directory.
There is no paid placement at launch and no implied certification. The goal is a useful, searchable map of people doing substantive work across the digital economy.
Browse membersJF
Founder
Julian Farley
Zaragoza Marketing · Austin, Texas
Digital entrepreneur and systems builder with a background in automation, systems design, marketing and online business. Built Zaragoza Marketing over 15 years, growing the business to nine figures in sales.
AutomationSystems DesignDigital MarketingEntrepreneurship
View profile →Founding principle
Build systems, not just campaigns.
DBA treats digital business as an operating discipline: acquisition, conversion, delivery, automation, retention, finance and measurement all have to work together.
Acquire
Reach the right market through durable channels rather than dependence on one platform.
Systemize
Turn repeated work into documented processes, automation and measurable operating systems.
Compound
Build owned audiences, reusable assets, customer relationships and data that become more valuable over time.